The story

Your company is a big performance stage. You just need to spot the best performers and most important why they do perform!

Every person on the stage has a personal dance style. You just need to identify it in order to create a show where each dancer performs the best.

You are the choreographer and the success of a show lies in the success of the dancers you have chosen. You need to chose wisely because at the end of each performance the dancers are applauded or receive the opprobrium.

Always keep in mind that an imposing performance has the best dancers. Some of them show the passion of a flamenco dancer, others the innovation of street dancers and probably you will want a rigorous ballet dancer in your team.

So, how can you choreograph them if you don’t know their strong points and the steps they can perform best? You can’t lead a dance routine if you don’t know their style, the style in which they express better.

That is where we intervene. We think of ourselves as modern dancers: we like the rigorous steps of ballet dance but also innovate adding passion and love for dance.

And that is how ITEX 440 was born!